Anti-drug commericals don’t work…except for ad agencies
August 30, 2006
The Federal government has spent $1.2 billion on it’s anti-drug marketing campaign. Remember “Have you talked to your kid about drugs?” ads. And we’ve be led to believe that the drug problem among teens is either an education issue (They just don’t know enough) or a communication issue (You forgot to tell your kid to say no).
Well GAO says the ads have had no impact. None. Read the PDF High Ads